"Gorgiladze's unbearable lightness" - this title itself creates a visual paradox that becomes a source of inspiration. The main challenge in creating a visual identity is how to convey the contrast of lightness and heaviness in a way that preserves the aesthetic integrity and conveys the spirit of the show.
The main challenge of visual identity is to create a design that conveys the complex, multi-layered nature of the message. It should be a design that makes the viewer think, make them look at the details and discover new meanings every time they look at it.
Team
Art Director - Davit Kupatadze
Main Designer - Sergi Devrisashvili
Main Painter - Nika Vakhtangishvili
Typography - Nika Khipashvili
Painter - Giorgi Chauchidze
Junior Painter - Nini Loladze
Graphic Designer - Mariam Ushkhvani
Animation - Sergi Devrisashvili
Sound Design - Nini Nutsubidze
Main Designer - Sergi Devrisashvili
Main Painter - Nika Vakhtangishvili
Typography - Nika Khipashvili
Painter - Giorgi Chauchidze
Junior Painter - Nini Loladze
Graphic Designer - Mariam Ushkhvani
Animation - Sergi Devrisashvili
Sound Design - Nini Nutsubidze
